The Killer Pack

Video placeholder image

The Killer Pack

In India, life threatening diseases like dengue and malaria had been at an all-time high, despite it not being the monsoon season. Indians often use mosquito repellent coils to fight mosquitoes inside the home, but the real problem was outside: authorities found that garbage collection points were acting as breeding grounds for these diseases. So Maxx Flash, a mosquito repellent brand, introduced The Killer Pack. Its 100% biodegradable, innovative packaging was lined with 5% Active Probiotic Bacillus thuringiensis, which kills mosquito larvae when disposed in garbage dumps, dustbins and stagnant water, helping to break the vicious cycle.


D&AD pencils

  • D&AD WHITE pencil
  • D&AD WOOD pencil
  • D&AD WOOD pencil

Details

Credits


What did the judges have to say?

D&AD Jury

A killer idea! Smart and effective when the packaging itself serves an important function beyond the product itself. An impressive example of packaging with a second life which doesn’t require any special treatment – just throw away and it does the job in the landfill. Clever and purposeful.

  • Susanna Barrett

  • Creative Director & Co-Founder

  • The Studio