Coca-Cola Icon Design System

Coca-Cola needed a single, long-lasting design system that would streamline its global brand and marketing. Adaptable and scalable, the design put Coca-Cola’s iconic product back into the hands and on to the lips of the world. Functionally more efficient, the new design system reduced design waste, and was a significantly more eco-friendly approach. By reclaiming the heritage of the brand, the system proudly maximised Coca-Cola’s most iconic assets, future-proofed the brand, and most of all, gave Coca-Cola back to the world. Everyone’s Coca-Cola is now the same – immediately recognisable in any store, in any country and in any flavour.