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Contour Watch Face

Award: Yellow Pencil

Yellow Pencil / Typography / Digital / 2022

Award: Shortlist

Shortlist / Graphic Design / Websites & Apps

Award: Shortlist

Shortlist / Typography / Kinetic

Designed for Apple Watch Series 7 and inspired by the passage of time, the Contour watch face gradually changes throughout the day to highlight the current hour. Custom numerals fit the Apple Watch display and transition seamlessly from one hour to the next. When the wrist is raised, the numerals dynamically grow into focus and recede into a quiet, uniform composition when it's lowered again. Turning the crown navigates through the variable weight axis offering a glimpse into the past and future. Regular and rounded type styles can be personalised to complement the colours of Apple Watch bands.

What did the judges have to say?

"Apple contour watch face is a fine example of using typography for a superior user experience where it dynamically grows into focus with a wrist raise. I particularly liked how the numbers were aligned in the simplest possible way to fit the form. The way it seamlessly uses the potent combination of typography craft and technology to provide a real world solution as a physical product is what our new world needs more of."

Shitu Anand Patil, Co-Founder & Creative Director, Plus One Design

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