Apple Music - Mood & Activity Playlist Design System

For the launch of Apple Music Voice — a subscription that allows people to interact with Apple Music using only Siri — we created a new design language for voice-activated playlists. Instead of relying on titles and artwork that showed what kind of music was in the playlist, we named and designed each of the 400+ playlists based on how and when people might experience the music. The result is a system that uses sound waves as the basis for illustrating a given mood or activity, all while reinforcing the simplicity of using only your voice to hear curated collections of music.