Always Been Queer

The holidays are one of the toughest times of year for over 60% of LGBTQ+ individuals. Yet with the rainbow-coloured lights, campy sweaters and non-stop Mariah Carey, the holidays can feel surprisingly queer. Always Been Queer helped to reveal this connection between holiday traditions and queer culture. The result? A 267% increase in individual donations to Egale Canada, a non-profit LGBTQ+ advocacy organisation, of which 62% were from first-time donors. It also led to over 4 million earned impressions with coverage from news, trade and LGBTQ+ publications.