Shah Rukh Khan-My-Ad

Shah Rukh Khan-My-Ad

Cadbury Celebrations takes hyper-personalised brand communication a step further by allowing small local businesses to make India's biggest celebrity – Shah Rukh Khan – their own brand ambassador. The AI generative technology creates a digital avatar of Shah Rukh Khan by recreating his face and voice, one for each of the four types of shop in the Cadbury distribution network: fashion, footwear, general and electronics. The local store owners were also given a platform to create and share their own versions of Shah Rukh Khan-My-Ad where he promotes their individual stores.

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What did the judges have to say?

D&AD Jury

I’m immediately touched by this new form of digital charity – such a degree of generosity for someone of such stature to provide free copyrights for small-scale shops to use. With malicious activity going on today, such as Deepfakes, I’m proud to see this brand using modern technology in the right way. I think it’s beautiful, touching and brilliant.

Giant Kung
Chief Creative Officer & Writer
Ogilvy Taiwan

The generosity of the work with the stores that sell the product.

Ingrid Lira
General Creative Director
Puerto

I’m immediately touched by this new form of digital charity – such a degree of generosity for someone of such stature to provide free copyrights for small-scale shops to use. With malicious activity going on today, such as Deepfakes, I’m proud to see this brand using modern technology in the right way. I think it’s beautiful, touching and brilliant.

Giant Kung
Chief Creative Officer & Writer
Ogilvy Taiwan

The generosity of the work with the stores that sell the product.

Ingrid Lira
General Creative Director
Puerto

I’m immediately touched by this new form of digital charity – such a degree of generosity for someone of such stature to provide free copyrights for small-scale shops to use. With malicious activity going on today, such as Deepfakes, I’m proud to see this brand using modern technology in the right way. I think it’s beautiful, touching and brilliant.

Giant Kung
Chief Creative Officer & Writer
Ogilvy Taiwan

The generosity of the work with the stores that sell the product.

Ingrid Lira
General Creative Director
Puerto

More winners

Experiential: Activation & Participation

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Shah Rukh Khan-My-Ad