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Asian American Federation - Where Are You Really From?

Award: Yellow Pencil

Yellow Pencil / Illustration / Collaboration / 2022

To raise awareness and support the Asian American Federation's critical safety programmes in Asian American and Pacific Islander (AAPI) communities, the idea was to subvert the xenophobic question many people of colour dread: Where are you really from? In partnership with Asian and Asian American illustrators, ten vibrant travel posters of US cities were created as a way of asserting where Asian Americans really call home through the inspiring stories of Olympian Apolo Ohno, hate crime survivor Noel Quintana, fashion icon Eva Chen and more.

  • AAF - Where Are You Really From?
  • AAF - Where Are You Really From?
  • AAF - Where Are You Really From?
  • AAF - Where Are You Really From?
  • AAF - Where Are You Really From?
  • AAF - Where Are You Really From?
  • AAF - Where Are You Really From?

What did the judges have to say?

"I completely fell under the charm of this campaign. She waves the illustration like an intercultural white flag. It's a striking, deep campaign, which as an artist has allowed me to put the power of illustration into perspective. If there was a ‘Social’ category in the D&AD awards, it would definitely win a Yellow Pencil as well."

Beax, Illustrator, Freelance

"We rarely see projects reflecting topics on race, and challenging xenophobia, so gracefully communicated though illustration. The best part is its collaboration with individuals. They elevated this idea, giving depth to it through their own narratives of influential and important icons of the East Asian diaspora."

Raafaye Ali, Junior Designer & Illustrator, Mother

Are you credited on this winning entry?

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