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Be A #VILF

Award: Wood Pencil

Wood Pencil / PR / Integrated / 2021

This campaign showed that flexing your democratic right is the hottest thing you can do, by calling on the American public to register to vote and Be A #VILF (Yes. It stands for what you think it stands for). In the space of eight business days, Ok Cupid rolled out branded VILF merch to influencers, launched a two-day public activation in Washington D.C. and aired a digital spot across social. An added layer of geo-targeted activity was specifically created for New York and Los Angeles - two cities with the lowest percent of registered voters.

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