• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)


Award: Wood Pencil

Wood Pencil / PR / Integrated / 2021

This campaign showed that flexing your democratic right is the hottest thing you can do, by calling on the American public to register to vote and Be A #VILF (Yes. It stands for what you think it stands for). In the space of eight business days, Ok Cupid rolled out branded VILF merch to influencers, launched a two-day public activation in Washington D.C. and aired a digital spot across social. An added layer of geo-targeted activity was specifically created for New York and Los Angeles - two cities with the lowest percent of registered voters.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again