A New Jingle for a New Era

At the height of 2020’s reckoning on racial justice, the racist origins of America’s most famous ice cream truck jingle resurfaced. A hundred years after inventing the ice cream truck, Good Humor decided to acknowledge this jingle’s hurtful legacy and stop it from reaching another generation of children. To craft a jingle that would resonate in culture, it needed an artist with universal credibility, so Edelman New York teamed up with Wu-Tang Clan founder RZA. His creation was made licensing-free in perpetuity, so it can spread joy for years to come.