The Team That Wouldn't Be Here

Every Super Bowl ends the same way. Two teams compete on the field while hundreds of brands compete off of it. Verizon rewrote the playbook by introducing a third team. The Team That Wouldn’t Be Here is a new team of 11 current NFL players and a coach who wouldn’t be alive if first responders hadn’t received their emergency call. As the network that connects millions of emergency calls every day, each story of survival became a demonstration of Verizon’s network reliability when it matters most. The campaign became a 12-part film series, documentary and most-talked-about Super Bowl spot.