AirPods – Bounce

AirPods – Bounce

Bounce captures what it feels like to experience the extra burst of freedom provided by the even-more-wireless new AirPods. In the film, the whole environment of a city becomes a trampoline, turning a young man’s everyday commute into a wonderful musical experience.

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Client
- Apple
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What did the judges have to say?

D&AD Jury

What is powerful about an ad like Apple AirPods Bounce is that it actually embodies the freedom that we’re all craving right now.

Kia Moses
Screenwriter
Film Director

It’s the will of making as much as possible on camera because nowadays you can achieve pretty much anything in VFX but they built a set that meant that could achieve all the effects on camera.

Charlotte Marmion
Managing Director
Iconoclast

What is powerful about an ad like Apple AirPods Bounce is that it actually embodies the freedom that we’re all craving right now.

Kia Moses
Screenwriter
Film Director

It’s the will of making as much as possible on camera because nowadays you can achieve pretty much anything in VFX but they built a set that meant that could achieve all the effects on camera.

Charlotte Marmion
Managing Director
Iconoclast

What is powerful about an ad like Apple AirPods Bounce is that it actually embodies the freedom that we’re all craving right now.

Kia Moses
Screenwriter
Film Director

It’s the will of making as much as possible on camera because nowadays you can achieve pretty much anything in VFX but they built a set that meant that could achieve all the effects on camera.

Charlotte Marmion
Managing Director
Iconoclast

More winners

Production Design

Rebuild the World

Other winners

AirPods – Bounce

AirPods – Bounce

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D&AD Jury

Production Design

Art Direction