Dracula Billboard

With so many incarnations of the horror icon already out there on film and TV, BBC Creative wanted UK audiences to engage with the Dracula legend in a really surprising way. So it created a special build poster using light and shadow to bring the out of home campaign to life, like the count himself, as night fell. It engaged viewers online with a 10-second time lapse of the transformation at sunset, which drove the online conversation pointing viewers towards the show.