AirPods Pro

Apple’s challenge was to give its audience the feeling of having experienced AirPods Pro before ever putting them in their ears. To have the site mirror the effortless feel of the product, Apple strove to create a fluid, uninterrupted page that balances the technological weight of AirPods Pro with a simple, magical user experience. The solution was to build a story told in one continuous movement, passing through a fixed-frame that is activated on scroll, and following a linear narrative of how the viewer would experience AirPods Pro in person – from the initial fit through exploring its features.