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Award: Wood Pencil

Wood Pencil / Integrated / Earned Media/Large Business (over 500 employees) / 2019

To promote the technological masterpiece that is the Mercedes-Benz S-Class, we revisited a very special story from Mercedes-Benz’ advertising history. We found Mr. Christopher White, the man who plunged over 100 meters over the side of Chapman’s Peak Drive in the late 80’s, alive and well in East London and invited him back to tell his story, with a very interesting surprise instore for him back at the iconic road that almost took his life 3 decades ago.

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