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Toxic Toby

Award: Wood Pencil

Wood Pencil / Experiential / Use of Technology / 2019

Car accidents are not the biggest killer on UK roads. Air pollution is. BreezoMeter, a company monitoring air quality, had vital data that not enough people were utilizing. So we brought their live, location-based data to life where it matters: outdoors. Toxic Toby, a teddy bear resembling a roadside memorial, coughs when pollution is high. The worse the air, the more he coughs. Every cough tweeted local politicians, lobbying them to change regulations. Toby gained worldwide attention, and soon other clean air groups wanted Toby to represent them.

  • Toxic Toby
  • Toxic Toby

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