Toxic Toby
Award: Wood Pencil
Wood Pencil / Experiential / Use of Technology / 2019
Car accidents are not the biggest killer on UK roads. Air pollution is. BreezoMeter, a company monitoring air quality, had vital data that not enough people were utilizing. So we brought their live, location-based data to life where it matters: outdoors. Toxic Toby, a teddy bear resembling a roadside memorial, coughs when pollution is high. The worse the air, the more he coughs. Every cough tweeted local politicians, lobbying them to change regulations. Toby gained worldwide attention, and soon other clean air groups wanted Toby to represent them.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.