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The Gene Project

Award: Graphite Pencil

Graphite Pencil / Writing for Advertising / Writing for Film Advertising / 2018

Why do Brits either love or hate Marmite? After 8,760 hours of analysis, the Marmite Gene Project revealed – rather controversially – that it's genetic. A subsequent Gene Test Kit allowed the public to test themselves, while a cross-platform campaign promoted the research findings. Sales rose by 14% in its most polarising and successful campaign.

  • The Gene Project
  • The Gene Project
  • The Gene Project
  • The Gene Project
  • The Gene Project
  • The Gene Project
  • The Gene Project
  • The Gene Project
  • The Gene Project
  • The Gene Project
  • The Gene Project
  • The Gene Project

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