To shift young Berliners' perceptions of transport system BVG, it won the respect of the hottest underground brand, Adidas. A limited edition BVG x Adidas Originals EQT Berlin sneaker was launched, with stores decked in the former's iconic camouflage pattern, salespeople kitted out in BVG gear, and windows painted to resemble train carriages. Having sold out immediately, the sneakers were resold for up to €3,500 online.
- Jung von Matt AG
- VIRUS / Markenfilm Crossing GmbH
- Berliner Verkehrsbetriebe (BVG)
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