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Safe Cap

Award: Wood Pencil

Wood Pencil / Digital Marketing / Innovative Use of Beta Technology / 2018

Falling asleep at the wheel is a major danger for motorists, and a leading cause of accidents for truck drivers. So Ford Trucks developed Safe Cap – an ordinary looking cap but with sophisticated technology. It can interpret a driver's head movements and alert them when they start to feel drowsy. The alert is made using vibratory, visual and sound-based signals.

  • Safe Cap
  • Safe Cap
  • Safe Cap
  • Safe Cap
  • Safe Cap
  • Safe Cap
  • Safe Cap

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