Every year, children have to face that scariest rite of passage: the vaccines. Hermes Pardini, one of the biggest vaccine centres, used VR to transport kids into a superhero experience, so the moment of application happened at the same time a super-shield was added to the kid's arm.
- Ogilvy Brasil
- Vetor Filmes / Sonido / Shutterstock
- Hermes Pardini
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.