• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Born the Hard Way

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Production Design for Film Advertising / 2017

In this film, inspired by a true story, a young man (Adolphus Busch) chases a dream from Germany to America in 1857. Along the way, he endures a brutal sail across the Atlantic, anti-immigrant crowds in New Orleans, a burning steamboat, and a long, cold ride on a flatboat down the Mississippi. But he never loses sight of his dream, sketching out ideas in a notebook he carries with him. When he arrives in a bar in St. Louis, he impresses a man, Eberhard Anheuser. Their handshake lays the groundwork for a partnership that would go on to brew one of the world’s most iconic beers: Budweiser.

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