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There's No "I" In Carriage

Award: Wood Pencil

Wood Pencil / Writing for Design / Graphic Design / 2008

The modern commuter is loud, rude and obnoxious. Connex, the train company in Melbourne, wanted to start modifying the behaviour of commuters, to make train travel a better experience for everyone. Simply telling passengers to behave has never worked. It was time to help commuters help themselves by giving them the world’s first commuter self-help book, ‘There’s No ‘I’ in Carriage’: a self-help guide to becoming a more considerate commuter by Martin Merton PhD, America’s number one train etiquette expert. His book contains a range of tongue-in-cheek advice designed to make commuters take a darn good look at themselves.

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