Churnmore 'A True Taste of Brand Management'

The brief: To create a book targeted at the managers of big marketing-led businesses to raise the profile and awareness of Williams Murray Hamm.The solution: A case study on a fictional brand, Churnmore, which humorously recognises the cycles and pitfalls observed in big brand management. This approach promoted the insight, creative difference and bravery of Williams Murray Hamm, and was a world away from typical industry credentials and case studies.