• D&AD Awards 2019
    Deadline: 20 Feb
  • Deadline: 20 Feb
Enter Now
  • Loading…


Award: Wood Pencil

Wood Pencil / Environmental Design / Retail & Services / 2006

As part of the wider Casiology campaign to increase consumer brand awareness, Casio's brief was to clearly define the brand from the exterior and introduce theatre and movement throughout the store. Brinkworth's concept was to work with Casio's brand heritage in a respectful, but not retrospective way, and to create a forward-thinking and contemporary retail environment. Using graphics and imagery from the current Casiology advertising campaign by Germ Creative, Brinkworth created a strong visual environment. Giant flowing leaves, flowers and butterflies wrap around the walls and across the floor, creating movement and fluidity as customers enter the store. Passers-by are drawn in, past layered imagery on the windows, through to stunning Casio-blue mirrored glass plinths, each with a jewel-like angled and faceted glass casing top containing subtly back-lit products.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again