As part of the wider Casiology campaign to increase consumer brand awareness, Casio's brief was to clearly define the brand from the exterior and introduce theatre and movement throughout the store. Brinkworth's concept was to work with Casio's brand heritage in a respectful, but not retrospective way, and to create a forward-thinking and contemporary retail environment. Using graphics and imagery from the current Casiology advertising campaign by Germ Creative, Brinkworth created a strong visual environment. Giant flowing leaves, flowers and butterflies wrap around the walls and across the floor, creating movement and fluidity as customers enter the store. Passers-by are drawn in, past layered imagery on the windows, through to stunning Casio-blue mirrored glass plinths, each with a jewel-like angled and faceted glass casing top containing subtly back-lit products.
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