What Do Men Cry About?
What Do Men Cry About?
Men are crying. For various reasons. Depending on them, the tear changes it's chemical composition and creates a unique pattern under the microscope. Kahf starts talking about men's tears and makes an digital-exhibition "What do men cry about." Each print is a unique drawing of a tear under a microscope, depending on the cause that caused it. As part of the campaign, Kahf's current products are accompanied by a kit for obtaining a personalized tear pattern in the Khaf laboratory. With the user's consent, his tear becomes part of a public digital exhibition, along with the story of its cause.
Awards
Details
- Briefs
- Countries
- Year
Credits
- Creative Team
- Apollinaria Kobernik
- Elizaveta Koryakova
- Elizaveta Korchalo
- Tutor
- Lily Tagiltseva
- Arina Avdeeva
- Svyat Kilesso
- College
- MADS