What Do Men Cry About?

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What Do Men Cry About?

Men are crying. For various reasons. Depending on them, the tear changes it's chemical composition and creates a unique pattern under the microscope. Kahf starts talking about men's tears and makes an digital-exhibition "What do men cry about." Each print is a unique drawing of a tear under a microscope, depending on the cause that caused it. As part of the campaign, Kahf's current products are accompanied by a kit for obtaining a personalized tear pattern in the Khaf laboratory. With the user's consent, his tear becomes part of a public digital exhibition, along with the story of its cause.


Awards


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Details

Credits

  • Creative Team
    • Apollinaria Kobernik
    • Elizaveta Korchalo
    • Elizaveta Koryakova
  • Tutor
    • Arina Avdeeva
    • Lily Tagiltseva
    • Svyat Kilesso
  • College
    • MADS