FACING MASCULINITY HEAD ON

Kahf inspires young men to face the struggles of masculinity HEAD ON. This campaign lives on outdoor, SoMe and TVC. Using the anonymity of their foreheads, we let average men share an insecurity about being a man and invite real men to join the conversation. We don’t want to hear the influencers take on masculinity anymore, we want to hear it from the average male. Let’s inspire them to start the conversation.