Unapologetic Ruby

Research shows that 73% of teens feel pressured to tough out menstruation symptoms, resulting in untreated physical and emotional discomfort. By encouraging them to speak up and speak loudly about the real changes happening in their bodies, we aim to dismantle the shame and stigma that have silenced young girls for too long. Canesten will partner with Popmart to introduce ‘Unapologetic Ruby’, an educational blind-box series that uses playful education and cultural relevance to bring period symptoms into the mainstream conversation.