Do You.

Women are more proactive about their health than ever before, prioritizing sleep, stress, and overall wellbeing, yet sexual health remains underserved. Orgasms support better sleep, lower stress, and stronger immune function, but women still masturbate far less frequently than men due to persistent stigma. Building on Canesten’s legacy of breaking barriers in women’s health, Do You targets these stigmas in Mexico and Canada by reframing masturbation as not just normal but necessary. The new product line CanesO provides tools to help women take control without shame.