Canesten say it first

We discoverd that it’s easier for women to talk about intimate health when they aren’t the ones posing the questions. We created a copy led campaign curated for both liberal and conservative market provoking society to normalise the discussion on intimate health and hygiene, by answering the most taboo questions. The twist? No one had to ask first, Canesten started the conversation everywhere, from huge city billboards to tiny cafe bathrooms.