Mary Had a Little Itch

The shame surrounding vaginal health has silenced women and non-binary people around the world. Instead of seeking help and feeling confident in their bodies, many are enduring unnecessary discomfort and delaying treatment. ‘Mary Had a Little Itch’ turns the classic nursery rhyme into a playful, empowering anthem. Canesten invites listeners to notice the problem, break the taboo, and to take action, reminding everyone of the importance of nursing their ‘lambs’ back to health.