The Worst Porn Movie Ever Made

Content about female intimate health is often censored on social media and flagged as pornographic. Our campaign turns this label into an advantage: together with famous feminist porn actresses, we announce what is supposed to be the biggest porn movie of their careers. This later turns out to be: “The Worst Porn Movie Ever Made.” When the film is released, surprise follows: no nudity, no sex, but conversations about female intimate health between porn stars and health influencers. The confused reactions spark massive discussions online and bring visibility to what is usually censored: education about female intimate health.