The Shameless Beer

Tuborg is launching ‘The Shameless Beer’, a beer designed to protect genZ from the pressures of social media. To prevent non-consensual photos, it features a retro-reflective label made of optical microbeads. When a flash goes off, the label reflects the light back towards the camera, rendering the photos overexposed and unusable. Distributed in popular party venues frequented by genZ in London, it acts as a genuine anti-photo shield. This initiative is supported by posters and an interactive map of safe venues where young people can have real fun without any negative consequences.