#OPEN TU

Today each job posting receives up to 200 applications within the first 24 hours. Young people are drowning in this pressure, especially those wearing the LinkedIn #OpenToWork badge: trapped between needing visibility and dreading the stigma. Tuborg turns the green circle into a green light — not just for work, but for any kind of openness. Open to Work? Open Tuborg. Open Tu… anything! Messages on the bottle encourage real connections: #OpenTuTalk in a park, #OpenTuMeet at a bar, #OpenTuDebate anywhere. Backed by OOH, LinkedIn targeting, and the first-ever Tuborg LinkedIn account, the badge becomes a symbol of living open.