The New View

Many Chinese banks and fintech companies offer international students easier wire transfers and other services. But they have never fought for their true wealth while living abroad. International students often face stereotypes that make adjusting to a new country more challenging. When these stereotypes lead to discrimination, isolation, or stress, they can significantly impact mental health and contribute to anxiety and depression. HSBC created an OOH campaign based on the most commonly mentioned stereotypes, and we’ll add contrasting visuals to change the perception. Every ad will have QR codes for viewers to add their stories shared as international students. This campaign hits the core value of HSBC as they bring people with different backgrounds together and understand each other.