Financial Survival Kit

When adulting hits. HSBC helps you hit back. Managing money in the real world isn’t easy—rent, bills, and unexpected expenses hit fast. HSBC steps in with the Financial Survival Kit, a playful yet practical toolkit designed to help young adults navigate financial challenges. Through a bold OOH campaign, social media unboxings, and an interactive themed finance app, HSBC makes financial literacy accessible—helping the next generation not just survive, but thrive.