Shaped by Twists & Turns

Life abroad doesn’t always go as planned. Unexpected expenses, delayed transfers, or financial setbacks can make students feel like they’re navigating a new world alone. But it’s often in these uncertain moments that they find their strength, build lasting connections, and discover who they’re meant to be. Inspired by the ever-shifting forms of the Rubik’s Twist, this campaign captures the real, defining moments of international students—the twists and turns that shape their journeys. Through every challenge, HSBC is there, turning uncertainty into possibility and making sure they never have to figure it out alone.