Go the Distance
Go the Distance
Banking is like a relationship, you're looking for a life long, partner not a situationship. HSBC wants to show international students they can 'Go the Distance', not just as a globally local bank, but as a dependable partner through every stage of life. Committed, consistent, and in it for the long haul, unlike digital banks that never make it past the talking phase.
D&AD pencils
Details
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