See the blue

Intimate health signals : irritation, discomfort, unusual discharge are still too often dismissed as minor issues, delaying action and proper care.
While 75% of women experience infections, only 25% take action. To address this, Canesten partnered with Libresse to launch See The Blue: pantyliners with a pH-sensitive strip that turns blue when an imbalance is detected.
A simple visual cue that makes the invisible visible, encouraging conversation especially in pharmacies without replacing medical diagnosis. Designed for both everyday use and to educate young girls from their first discharge, it turns a hygiene habit into a tool for awareness.