You Are What You Watch

The Helsinki International Film Festival – Love & Anarchy has showcased daring global cinema since 1988 but faced challenges in recovering pre-pandemic attendance. After poor 2023 ticket sales forced an emergency fundraiser, the 2024 promo short needed to captivate audiences beyond local cinephiles. A cinematic experience in its own right, the film highlighted the well-known harms of social media's algorithm-driven bubbles, and positioned the festival as an antidote—a reminder that we're not just what we eat; we're what we watch.