Worth Every Try

For years, Burger King has been inviting people to download its app and create an account with a simple promo: register and get a free Whopper. A promo that’s so popular that many try to take advantage of it by “trial spamming”: using or creating secondary email addresses to create multiple accounts in order to get free Whoppers. So, instead of discouraging customers from doing it, we decided to use it as an opportunity for Burger King to build on its global platform "have it your way".