Vaseline Verified

Vaseline Verified redefined what brand authority looks like in the creator economy, successfully transforming from a humble jelly for skin healing created in the 19th century, to now a cultural icon which has made its way to many new categories it has never been before. The unlock was in shifting our mindset to obsess over the tales shared by our consumers, not the ones our brand shouts. This led us to build Vaseline Verified – a self-sustaining social engine that fact-checks social hacks, resulting in +1293% brand mentions, +43% e-Commerce sales, and +13.9% Retail Sales Value Growth.