TIGRIS – Condensed Identity

TIGRIS turned the back label into its core brand asset. In beverage packaging, trust is often built at the point of verification—where consumers check ingredients, allergens, and nutrition—yet most brands treat this space as legal overflow. TIGRIS saw the opposite opportunity. We created Condensed Identity: a new identity logic built for extreme information density, using a custom condensed logo, type family, and modular layout rules to make mandatory information distinctive, scalable, and unmistakably TIGRIS.