BRITA 131

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BRITA 131

The typography of this work combines a mono font with graphics. The graphics cues from the international maritime signal flags, a system in which each flag represents a letter. Redefined with a youthful color palette, they were further developed into a typeface that shifts between flags and letters. It's applied in the signage system and the visual identities of BRITA 131 art space and B 131 Cafe. The inspiration comes from BRITA 131’s founding concept, “everyone is a bright tower,” connecting the theme of art and the sea, converting visitors’ movement in the space into a voyage of thought.


Awards


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Details

Credits

  • Entrant Company
    • 702design
  • Design Agency
    • 702design
  • Typographer
    • Shuzhi Mei
  • Client
    • BRITA 131
  • Brand
    • BRITA 131

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