The Mean Tomato

The takeout pizza category in the US is an extremely crowded one, and every brand has the same generic message. To help Gopuff stand out among the cheesy noise, Kuba & Friends decided to do things differently by creating The Mean Tomato. The brand revolves around a mascot who, just like the pizza he ‘promotes’, is New York style too – lovably mean. The Mean Tomato exists for two reasons: to eat pizza and to ruin brand touchpoints. Essentially he’s a catalyst for humour and storytelling, allowing Gopuff to have a dialogue with itself, and deliver something that everyone is craving these days: realness.