The Kolhapuri

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The Kolhapuri

Kolhapuri sandals are a thousand-year-old craft from Kolhapur, India, handmade by generations of artisans. But at Milan Fashion Week 2025, Prada showcased sandals strikingly similar to Kolhapuris without crediting their origins or makers sparking outrage in India. Instead of protesting, Kalapuri, a house of artisans, chose a different response. We created The Kolhapuri, a handcrafted book , documenting the craft’s thousand-year journey and the artisans behind it. Sent as an invitation to Prada’s designers, the book offered a deeper understanding of the heritage and its makers.


Awards

  • D&AD WOOD pencil

Yellow and Black D&AD Pencils

D&AD Pencils

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Details

Credits

  • Entrant Company
    • VML India
  • Advertising Agency
    • VML India
  • Design Agency
    • VML India
  • Production Company
    • Believe
    • Ducktape Studios
    • Reproscan
  • Senior Copywriter
    • Amey Gharat
    • Sujay Joshi
  • Client
    • Kalapuri
  • Brand
    • Kalapuri

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