Creativity is Calling

When it came to the call for entries for Australia's premiere Award show, we decided to create a unique call for each individual category. The integrated campaign, ‘Creativity is Calling’, was led by an expert bird caller, giving each category its own bespoke call for entry. A key piece was our A2 foldout pocket guide with thirteen 19th century ornithological illustrations mailed to 100 Australian agencies to make entering easier.