The DawAI Reader
The DawAI Reader
In rural India, illegible prescriptions cause life-threatening errors, with chemists forced to guess due to low doctor access and no digital tools. Alkem’s DawAI Reader is an AI-powered device that decodes handwritten prescriptions and reads them aloud in regional languages. Designed for low-tech environments, it simplifies complex AI into an affordable, intuitive tool. By empowering chemists instead of replacing them, it improved accuracy, reached 100,000 families across 250 villages, and bridged a critical healthcare gap.
Awards
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Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- MullenLowe Lintas Group
- Brand
- Alkem Laboratories
- Advertising Agency
- MullenLowe Lintas Group
- Production Company
- Digital Rhetoric
- Client
- Alkem Laboratories

