The DawAI Reader

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The DawAI Reader

In rural India, illegible prescriptions cause life-threatening errors, with chemists forced to guess due to low doctor access and no digital tools. Alkem’s DawAI Reader is an AI-powered device that decodes handwritten prescriptions and reads them aloud in regional languages. Designed for low-tech environments, it simplifies complex AI into an affordable, intuitive tool. By empowering chemists instead of replacing them, it improved accuracy, reached 100,000 families across 250 villages, and bridged a critical healthcare gap.


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Details

Credits

  • Entrant Company
    • MullenLowe Lintas Group
  • Brand
    • Alkem Laboratories
  • Advertising Agency
    • MullenLowe Lintas Group
  • Production Company
    • Digital Rhetoric
  • Client
    • Alkem Laboratories