Covidball
Covidball
We open by entering a hospital set within a pinball machine. Patients and staff fill the bustling environment. We watch as the heavy silver pinball gets loaded into the mechanism and fired into the machine. A shiny metaphor for the ever-present, destructive power of Covid-19 on patients and their treatment plans. As we move around the medical environments, the ball is our constant companion, either threatening patients or physically impacting the space. In a subtle nod to future possibilities, our hero doctor managed to side-step the Covidball and let it disappear into the drain. Project assets have been withheld from public display at the request of the entrant.
Awards
D&AD Pencils
Credited Pencil winners... you kept creativity alive. Now take home the proof.
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- 21GRAMS New York
- Advertising Agency
- 21GRAMS New York
- Production Company
- Giants At Play
- Animator
- Danny Capolzzi
- Client
- AstraZeneca
- Brand
- AstraZeneca


