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Covidball

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Covidball

We open by entering a hospital set within a pinball machine. Patients and staff fill the bustling environment. We watch as the heavy silver pinball gets loaded into the mechanism and fired into the machine. A shiny metaphor for the ever-present, destructive power of Covid-19 on patients and their treatment plans. As we move around the medical environments, the ball is our constant companion, either threatening patients or physically impacting the space. In a subtle nod to future possibilities, our hero doctor managed to side-step the Covidball and let it disappear into the drain.


Awards


Details

Credits

  • Entrant Company
    • 21GRAMS New York
  • Brand
    • AstraZeneca
  • Advertising Agency
    • 21GRAMS New York
  • Production Company
    • Giants At Play
  • Animator
    • Danny Capolzzi
  • Client
    • AstraZeneca

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