Die Ballons!

For the launch of Hero Balloon, a new character in the mobile game Clash Royale, we dramatised its panic-inducing power with a campaign made entirely out of balloons. We twisted 10,486 biodegradable balloons into large scale Clash Royale characters and watched them burst under the pressure of an advancing Hero Balloon (made, of course, out of balloons), all shot in-camera and set to a cover of Nena's famous "99 Luftballons".