Don't Stop Motion

In Chile, over 200k people live with rheumatoid arthritis, a chronic disease with no cure. Treatment depends on medication and physiotherapy. One of the most recommended exercises involves modeling clay. We transformed this routine therapy into the creative engine of the campaign, turning rehabilitation sessions into the making of a stop-motion short film. co-created during real rehab sessions, shaped by their lived experience. The film ends with a clear call to a public digital platform to request physiotherapy and learn how to access lower-cost medicines through state programs.