That Reading Feeling Awaits

While most people believe that they should read more and feel a real connection to books, reading is losing out to modern entertainment mediums like streaming or scrolling. That Reading Feel Awaits gives life to the invisible magic that happens inside our imaginations when engrossed in a book, inspiring people to read more and get more out of what they read. Celebrating the place of books at the foundation of culture, the campaign is made up of six different films, each combining live action with a bespoke and unique animation style specific to a genre.